2017 Golden Spike Award Winners

2017 Golden Spike Awards announced

Congratulations to all of the winners of the 2017 Golden Spike Awards! This year’s Golden Spike Awards ceremony, sponsored by the Greater Salt Lake and Utah Valley chapters of the Public Relations Society of America, was held at The District in South Jordan. KUTV anchor and reporter Brian Mullahy served as master of ceremonies.

Here is the list of winners and finalists:

Communicator of the Year: Lt. Gov. Spencer J. Cox

Professional Communicator of the Year: David L. Smith, president and managing partner, Penna Powers

Mid-Level Professional of the Year: Julie Bradford, vice president and internal communications manager for Zions Bank

Young Professional of the Year: Amy Fiscus Headlee, communications coordinator for Layton Construction

Campaign Best of Show: Utah Valley University’s Public Relations Society of American for its work on the UVU PRSSA Regional Conference

Division 1, Campaigns

  1. Institutional Programs
  • For-profit

Winner: Utah Jazz Legacy Trust Announcement, Utah Jazz and Intrepid

  • Government, nonprofits & associations

Winner: Roots of Knowledge, Utah Valley University Marketing & Communications with Thatcher+Co

Finalist: Communicating Utah’s New Era, Wilkinson Ferrari & Co. and Utah Transit Authority

  1. Community Relations
  • For-profit

Winner: Paint-a-Thon Campaign, Zions Bank

Finalist: Subway Coaches vs. Cancer campaign, The Summit Group and Subway Salt Lake

  • Government, nonprofits & associations

Winner: Show Them UCAIR ’16-’17 Winter Campaign, Utah Clean Air Partnership and Penna Powers

Finalist: The Road Home Apple Tree Campaign, Intrepid

  1. Public Service/Advocacy
  • For-profit

Winner: Sugar House Development Public Engagement Process, Wilkinson Ferrari & Co. and Westport Capital Partners

  • Government, nonprofits & associations

Winner: The Filter Free Campaign, Brigham Young University Public Relations and the Campaign to Change Direction

Finalist: Zero Fatalities 100 Deadliest Days Campaign, Utah Department of Transportation and Penna Powers

  1. Special Events
  • For-profit

Winner: Utah Jazz Legacy Trust Special Events, Utah Jazz and Intrepid

Finalist: USANA Guinness World Record Attempt, USANA

  • Government, nonprofits & associations

Winner: Utah Valley University PRSSA Regional Conference, UVU Public Relations Student Society of America

  1. Marketing Products or Services
  • For-profit

Winner: doTERRA New York Media Tour, Love Communications and doTERRA

  • Government, nonprofits & associations

Winner: Specialized Master’s Programs Digital Advertising Campaign, David Eccles School of Business

  1. Crisis Management
  • For-profit

Winner: Plains All American Pipeline Shutdown, Wilkinson Ferrari & Co. and Plains All American Pipeline

Finalist: Response to High-end West Coast Retailer’s Phishing Attack, Intrepid

  • Government, nonprofits & associations

Winner: Response to Government Audit Condemning Financial Practices of National Lending Insurer, Intrepid

 Finalist: Responding to the Federal Investigation of UTA, Wilkinson Ferrari & Co. and Utah Transit Authority

  1. Internal Relations
  • Government, nonprofits & associations

Winner: Zero Harm, Intermountain Healthcare

Division 2, Tactics

  1. Print Communications
  • Government, nonprofit organizations and associations

Winner: Moab Travel Planner, Moab Area Travel Council and Relic Agency

 Finalist: The Road Home Post Cards, Love Communications and The Road Home

  1. Advertising & Other Marketing Communications, Print Display Advertising

Winner: Harmons Grocery Local Print Ads, Harmons Grocery and Penna Powers

  1. Advertising and Other Marketing Communications, Outdoor Advertising

Winner: Specialized Master’s Programs Billboards, David Eccles School of Business

 Videos for External Audiences

Winners (tie): Oxygen to Fly, Children’s Miracle Network Hospitals

UDOT I-15 Tech Corridor Project Acceleration Video, Utah Department of Transportation

and Penna Powers


2016 Jubilee of Trees Cause Video, Intermountain Dixie Regional Medical Center

Utah Jazz Legacy Trust Announcement Video, Utah Jazz and Intrepid

Zions Bank Paint-a-Thon Campaign, Zions Bank

  1. News Writing

Winner: Kymeta Corporation Takes Mobile Connectivity on the Road to Support ‘Eclipsed’ Community, The Summit Group and Kymeta Corporation

Finalist: Science Fiction Horror Wriggles into Reality, University of Utah Health

  1. Editorial Writing

Winner: Raising Awareness about the Need for Affordable Housing, Wilkinson Ferrari & Co. and Salt Lake City Council

Finalist: Building Thought Leadership Through Contributed Content at Premier Publications, O.C. Tanner & Method Communications

  1. Creative Tactics

Winner: How to Develop Content and Become a Social Media Influencer, Intermountain Medical Center, Intermountain Medical Center

Finalist: 2016 Women and Newborn Cause Area, Intermountain Dixie Regional Medical Center

  1. Research
  • For-profit

Winner: Maverik Full-Retail Liquor License Favorability Research, Wilkinson Ferrari & Co.

Finalist: UCUA Interactive Video Brochure, Intrepid

  • Government, nonprofit organizations and associations

Winners (three-way tie):

Georgefest Research Compendium, Emceesquare Media

UDOT’s TravelWise Program Research, Penna Powers and Utah Department of Transportation

Utah AIDS Foundation Research, Wilkinson Ferrari & Co. and Utah Aids Foundation

  1. Social Media
  • For-profit

Winner: Microsoft #UltimateGameFace Campaign, The Summit Group

 Government, nonprofit organizations and associations

Winner: Iowa Zero Fatalities Impaired Sports, Penna Powers and Iowa Department of Transportation

  1. Photography & Illustrations

Winner: UCAIR Illustrated Inversion Education Video, Penna Powers and Utah Clean Air Partnership