2014 Golden Spike Awards winners

Division I: Campaigns

Best of Show – Awarded to the highest scoring campaign
Undercover Boss – Larry H. Miller Group of Companies with Intrepid

1. Publicity and Media Relations

For-profit companies
From Unknown to “Undercover” to Ubiquitous: How PR Helped a 2nd Generation CEO Make a Bold Introduction: Intrepid, Larry H. Miller Group of Companies

Not-for-profit companies
SLC International Terminal Outreach Campaign: Willkinson Ferrari & Co, Salt Lake International Airport

2. Community Relations

For-profit companies
USANA Community Relations: USANA Health Sciences

Not-for-profit companies
The Road Home Apple Tree: Intrepid, The Road Home

3. Public Service/Advocacy

Not-for-profit companies
Utah Lake Legislative Funding Communication Strategy: Wilkinson Ferrari & Co., Utah Lake Commission

4. Special Events

For-profit companies
Rio Tinto Kennecott Mine Access Road Opening Event: Penna Powers Brian Haynes, Rio Tinto Kennecott

Not-for-profit companies
Eccles Theater Groundbreaking: Wilkinson Ferrari & Co. Salt Lake City Redevelopment Agency

5. Marketing Products or Services

For-profit companies
We Specialize in You: Penna Powers Brian Haynes, Ogden Clinic

Not-for-profit companies
IOUtah – Communication Department and Utah Valley University

6. Social Media

For-profit companies
SOCHI 2014 Campaign – USANA Health Sciences SOCHI 2014

Not-for-profit companies
A New Way To Pay – Communication Department Utah Valley University

Division II: Tactics

7. Publicity and Media Relations

For-profit companies
Undercover Boss: Intrepid, Larry H. Miller Group of Companies with Intrepid

Government, Nonprofit organizations and associations:
UDOT I-80 Parley’s Canyon Construction: Intrepid, UDOT

8. Print Communications

For-profit companies
Harmons Food for Thought Summer Edition: Penna Powers Brian Haynes, Harmons

Government, Nonprofit organizations and associations:
Algorithms for Innovation: Amy Albo & Seth Bracken, University of Utah Health Sciences

9. Press Kits/Media Kits

Operation Climb On: Marketing & Communications, University of Utah

10. Advertising and Other Marketing Communications

Direct mail/direct response. Includes invitations, holiday cards, announcements, etc.
Intrepid Anchorman Holiday Card: Intrepid

Print display advertising. Includes newspaper and magazine ads.
One in Four UUHC: University of Utah Health Care

Television commercials – paid advertising
You Choose UUHC: University of Utah Health Care

Radio commercials – paid advertising
Mountain Heights Academy Emoticon Radio Ads: Intrepid, Mountain Heights Academy

Outdoor advertising (e.g., billboards – submit photo)
Merwy Cwismas and Happy Hollidays – Penna Powers Holiday Card

11. Videos

Internal audiences primarily
Making the Case to Shake: University of Utah Healthcare

External audiences primarily
Mountain Accord Infographic Video: Interpid, Mountain Accord

12. Writing

News writing
New telescope implant surgery: University of Utah Moran Eye Center

Editorials/op-ed columns/letters to the editor (opinion pieces, Advertorials (paid advertising written as editorial matter):
Healthy Utah plan good for Utahns and Utah business: University of Utah Health Sciences Office of Public Affairs

13. Interactive Communications

External audiences primarily
What’s Up, USANA? Blog: USANA Health Sciences

14. Creative Tactics

Summit Land Conservancy’s Boot Guy Mascot
Summit Land Conservancy

UDOT Zero Fatalities “Godzilla” and “Toothless” Theatre Door Wraps
Penna Powers – Utah Department of Transportation

15. Research

Popmoney Research – Utah Valley University Communication Department

16. Social Media

For-profit companies
2014 Nu Skin Social Media – Nu Skin Enterprises

Not-for-profit companies
Safety Saturday Lifestyle Blogger Event – Penna Powers and Intermountain Primary Children’s Hospital

17. Photography and Illustrations

Photography
Fish Utah Photography – Penna Powers & Utah Division of Wildlife Resources

Illustration
2012 Teen Memoriam – Penna Powers/Utah Department of Transportation

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